From a blog by Paulette Bluhm and Kristi Elliot-Heitman
The best and most strategic companies today care deeply about people’s needs and desires. They display it honestly and overtly in their brand’s
behavior. They design experiences that consider how consumers may feel at every moment with their brand. They also recognize that feelings run
deeper than emotions--feelings are visceral. It’s what drives people to choose, buy, use, and share--in the store, online, at home, and with ...